Business is a contact sport. And every contact counts, as does the way you treat them. After all, your customers are your competition’s potential customers. And those you’ve yet to reach, well, their business is only one good play away. The competitor who wins their business will most likely do so by utilizing whatever means possible to reach them first and best. Make no mistake about it, whether your competition considers you a threat or not, they want you to be a casualty. Business is the toughest of sports!
Every entrepreneur and business owner out there knows this truth: Customers are the lifeblood of success. It is probably fair to say that there is a mental awareness of this but all too often we become complacent to this truth. Finding and keeping customers can mean the difference between handicapping your business, growing it, or risking losing it altogether.
It is more impossible than ever to separate our business lives from our social ones. Anywhere you go, you can look around and observe people checking email on their smartphones or tablets, most of which are connected to both their personal and professional accounts. We never stop working, no matter what time of day it is.
Business-to-Business is dead. We now live in the world of P2P, or People-to-People. As you come to grips with this reality, you might as well go ahead and acknowledge that B2C is gone, too. Given the plethora of software products and apps generally categorized as social media, one would naturally assume that individuals must be closer than ever with those in our networks. However, that is simply not true with regard to our real relationships.
If you are like most people, you want to be more successful—be that in your career, your recognition from others, or even your social network. Perhaps you are applying yourself such that you believe your journey of improvement is taking you towards your definition of success.
We all want to put our best foot forward. So much so that sometimes we put more of an emphasis on creating an image of ourselves than being ourselves. We all want to be perceived as intelligent, invincible, and insightful, especially to those whom we’ve just met or would like to meet. This is of the utmost importance as an entrepreneur trying to build a brand.
Despite the commoditization of so much in our lives, relationships shouldn’t be categorized in such a way. People want to be recognized, and uniquely so. The prevalence of social media, especially Facebook and Twitter, has enabled us to express ourselves online like never before. Isn’t it great that people are so willing to share more
A killer idea for a new product or service is a great place to start a new entrepreneurial venture. But it takes more than a great idea to sustain success. Relationships—with customers, prospects, and even acquaintances—can be the “make it or break it” difference. Unfortunately, the era of Facebook, LinkedIn and Twitter has not equipped budding professionals particularly well, in that regard.
Technology has made almost every activity in our daily lives easier and faster. This enables us to accomplish so much more than previous generations—not only more quickly, but in some cases, seemingly effortlessly. It has given us, for example, the means to produce results in less time, helping to free up more time for other
Good bedside manner can reassure and comfort a patient even when facing a difficult diagnosis, while poor bedside manner can leave a patient feeling dissatisfied or anxious, from a visit as innocuous as a routine checkup. Big difference. But how does bedside manner apply to business in general? Two words: customer service.