Business is a contact sport. And every contact counts, as does the way you treat them. After all, your customers are your competition’s potential customers. And those you’ve yet to reach, well, their business is only one good play away. The competitor who wins their business will most likely do so by utilizing whatever means possible to reach them first and best. Make no mistake about it, whether your competition considers you a threat or not, they want you to be a casualty. Business is the toughest of sports!
It is more impossible than ever to separate our business lives from our social ones. Anywhere you go, you can look around and observe people checking email on their smartphones or tablets, most of which are connected to both their personal and professional accounts. We never stop working, no matter what time of day it is.
We all want to put our best foot forward. So much so that sometimes we put more of an emphasis on creating an image of ourselves than being ourselves. We all want to be perceived as intelligent, invincible, and insightful, especially to those whom we’ve just met or would like to meet. This is of the utmost importance as an entrepreneur trying to build a brand.
Despite the commoditization of so much in our lives, relationships shouldn’t be categorized in such a way. People want to be recognized, and uniquely so. The prevalence of social media, especially Facebook and Twitter, has enabled us to express ourselves online like never before. Isn’t it great that people are so willing to share more
A killer idea for a new product or service is a great place to start a new entrepreneurial venture. But it takes more than a great idea to sustain success. Relationships—with customers, prospects, and even acquaintances—can be the “make it or break it” difference. Unfortunately, the era of Facebook, LinkedIn and Twitter has not equipped budding professionals particularly well, in that regard.
Technology has made almost every activity in our daily lives easier and faster. This enables us to accomplish so much more than previous generations—not only more quickly, but in some cases, seemingly effortlessly. It has given us, for example, the means to produce results in less time, helping to free up more time for other
Good bedside manner can reassure and comfort a patient even when facing a difficult diagnosis, while poor bedside manner can leave a patient feeling dissatisfied or anxious, from a visit as innocuous as a routine checkup. Big difference. But how does bedside manner apply to business in general? Two words: customer service.