Your Most Important Asset
Posted by mike - 10/04/08 at 07:10 pmI have often asked people when speaking around the world “who can name for me your most important asset?” As you can imagine I get a host of answers, but they are always wrong, always the predictable ones. My degree, my experience, my skill set, my knowledge, etc. Continuing on the theme of Getting To Priceless in the heart, mind and soul of your customers, we have to dig deeper than this to better understand how we personally develop, embrace, protect, and enhance those essential business relationships required for success.
In an effort to see if any of you can answer the question correctly, before I reveal it, I’ll leave now with your raised eyebrow and see what you reply with. Once I get a few responses - perhaps crystallizing my point, I’ll continue this dialogue.
Over to you…..
January 13th, 2009 at 10:08 pm
What, no one else game to post any replies here? OK, so I’ll put ink to paper and state that it is ‘my time’.
For those who’d care to know why, because everything else depends on me devoting time to earn, learn, build, develop and when I don’t have any time then I can’t do anything.
January 16th, 2009 at 11:58 am
Hi Charles - thanks much for commenting, I appreciate it very much and the time it took to do so. You can be proud of yourself for responding with one of the more frequent responses to my question of what is your most important asset. Other responses that I often get are (1) my people, (2) my skill set, and (3) my customers to name just a few. However, none of these are core. So let me ask the same question - what is your most important asset - in a different way, and see if you can identify it. What precedes you, follows you, and surrounds you at all times? The answer is the very thing that you want to enhance and protect at all times as perceived by all those that you deal with both professionally and personally.
I look forward to your reply.