Articles

Business Is a Contact Sport

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Business is a contact sport. And every contact counts, as does the way you treat them. After all, your customers are your competition’s potential customers. And those you’ve yet to reach, well, their business is only one good play away. The competitor who wins their business will most likely do so by utilizing whatever means …

Your Business’s Shore of Opportunity…or Destruction

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Every entrepreneur and business owner out there knows this truth: Customers are the lifeblood of success. It is probably fair to say that there is a mental awareness of this but all too often we become complacent to this truth. Finding and keeping customers can mean the difference between handicapping your business, growing it, or …

The Contradiction of Connectedness

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It is more impossible than ever to separate our business lives from our social ones. Anywhere you go, you can look around and observe people checking email on their smartphones or tablets, most of which are connected to both their personal and professional accounts. We never stop working, no matter what time of day it …

Bridging the Gap Between Perception and Reality

Business-to-Business is dead. We now live in the world of P2P, or People-to-People. As you come to grips with this reality, you might as well go ahead and acknowledge that B2C is gone, too. Given the plethora of software products and apps generally categorized as social media, one would naturally assume that individuals must be …

Being Real Brings Real Results

We all want to put our best foot forward. So much so that sometimes we put more of an emphasis on creating an image of ourselves than being ourselves. We all want to be perceived as intelligent, invincible, and insightful, especially to those whom we’ve just met or would like to meet. This is of …

Data Is a Commodity But Your Relationships Shouldn’t Be

Despite the commoditization of so much in our lives, relationships shouldn’t be categorized in such a way. People want to be recognized, and uniquely so. The prevalence of social media, especially Facebook and Twitter, has enabled us to express ourselves online like never before. Isn’t it great that people are so willing to share more …

3 Things Every New Entrepreneur Should Know About Relationship Management

A killer idea for a new product or service is a great place to start a new entrepreneurial venture. But it takes more than a great idea to sustain success. Relationships—with customers, prospects, and even acquaintances—can be the “make it or break it” difference. Unfortunately, the era of Facebook, LinkedIn and Twitter has not equipped …

5 Ways to Improve Your Business Bedside Manner

Good bedside manner can reassure and comfort a patient even when facing a difficult diagnosis, while poor bedside manner can leave a patient feeling dissatisfied or anxious, from a visit as innocuous as a routine checkup. Big difference. But how does bedside manner apply to business in general? Two words: customer service.