We all want to put our best foot forward. So much so that sometimes we put more of an emphasis on creating an image of ourselves than being ourselves. We all want to be perceived as intelligent, invincible, and insightful, especially to those whom we’ve just met or would like to meet. This is of the utmost importance as an entrepreneur trying to build a brand.
A killer idea for a new product or service is a great place to start a new entrepreneurial venture. But it takes more than a great idea to sustain success. Relationships—with customers, prospects, and even acquaintances—can be the “make it or break it” difference. Unfortunately, the era of Facebook, LinkedIn and Twitter has not equipped budding professionals particularly well, in that regard.